The world of esports has exploded into a multi-billion dollar industry with an enormous global following. In fact, the 2022 League of Legends World Championship Final alone garnered a staggering peak concurrent viewership of almost 5.15 million. With such a huge audience, it’s no wonder that collaborations between gaming companies and celebrities have become commonplace. These exciting partnerships not only introduce new fans to the world of esports but also inject fresh and innovative ideas into the industry.
In this article, we’ll take a closer look at some of the recent and most noteworthy collaborations in the world of esports for the year 2022. Get ready to be blown away by the exciting ways that celebrities are revolutionizing this ever-evolving industry.
In May 2021, rapper Lil nas x announced that he was taking over as President of League of Legends for a day. During a live Twitch stream, the artist engaged with fans as he played league of legends by Riot Games, bringing a fresh perspective to the esports scene. This exciting collaboration not only attracted a new audience to the game but also highlighted the growing crossover appeal of esports.
It’s fascinating to see how artists like Lil Nas X are breaking down barriers and expanding the reach of this dynamic industry.
The professional Counter-Strike player Tyson “Tenz” Ngo has partnered with gaming peripheral company Finalmouse,” this innovative collaboration boasts not only a stylish design but also high-tech features that are sure to impress. It’s yet another powerful example of the rising impact of esports athletes in the world of gaming, as they continue to take on key roles in shaping the future of this dynamic industry.
Esports and music are two industries that seem vastly different, but they’re becoming increasingly intertwined. The collaboration between FaZe Clan and the iconic rapper Snoop Dogg, who have teamed up to create a special edition clothing line called FaZe Snoop. This exciting partnership showcases their shared love for gaming and represents a new chapter in the ongoing relationship between esports and music.
A new chapter of the house’s journey into the world of gaming, the luxury fashion brand Gucci partnered with FACEIT Ltd, an esports platform, to launch the Gucci Gaming Academy. The initiative, the first of its kind created by a luxury fashion brand, The academy offers free online courses that cover various aspects of esports, including strategy, communication, and mental health. The collaboration aims to promote inclusivity and diversity in the esports industry.
Collaborations between gaming companies and celebrities continue to grow, bringing new audiences to esports and showcasing the crossover appeal of the industry.
These partnerships highlight the potential for creativity and innovation in the esports industry, as we expect to see more exciting collaborations in the future.